Racine Bar-Zaar

RACINE TAVERN LEAGUE PRESENTS

Your Ticket Includes:

• Complimentary Beverages: Enjoy Signature drink samples from local on-site taverns between 11:00 AM and 3:00 PM.

• Entertainment: Hang out and enjoy live music and yard games.

• Farmers Market Cash: Receive a $5.00 voucher to spend at the Racine Farmers Market.

• Exclusive After-Party Perks: Take home free swag and unlock discounted specials to use when the event wraps up.

The Tavern League of Wisconsin, founded in 1935 in Racine, Wisconsin, is a trade association representing licensed beverage retailers in Wisconsin. The Racine County Tavern League, an affiliate of the Tavern League of Wisconsin, serves the needs of the retail alcohol beverage hospitality industry in Racine County by providing education, legislative and government relations, and promotional services. The Tavern League of Wisconsin also operates the SafeRide program, offering free rides home to patrons of member establishments to promote responsible drinking and reduce drunk driving. 

After 1880, Milwaukee’s Pabst Brewing Company pursued a competitive strategy of opening taverns throughout the Midwest, especially in ethnic neighborhoods. Walking into this corner tavern around the turn of the twentieth century, one would have found the patrons and employees speaking only German and drinking Pabst Blue Ribbon Beer. With its crenellated parapet, pointed-arched windows, corbeled cornice, and arched entrance, the tavern looks like a tiny medieval fortress. It also resembles a miniature Pabst Brewery, echoing the massive Milwaukee brewing complex (MI44) built in this same Gothic Revival style, thus becoming an architectural advertisement for Pabst. In the logo on the tavern’s corner tower, the circled “B” stood for “Best,” the firm’s original name. When Prohibition closed this and all other saloons in 1919, Pabst sold the building. It remains a tavern.