Welcome to the Salmon Unlimited Great Lakes Expo

The Ultimate Gathering for Great Lakes Anglers, Tackle Makers, and Conservationists

📍 Festival Hall • Racine, Wisconsin

The Premier Freshwater Fishing Event of the Year

Welcome to the definitive celebration of big-water fishing on the inland seas. Brought to you by Salmon Unlimited, this landmark expo brings together top-tier tackle manufacturers, expert charter captains, marine tech innovators, and passionate anglers from across the Great Lakes region for an action-packed weekend dedicated to the pursuit of premier freshwater game fish.

Whether you're dialing in your trolling spread for spring cohos or chasing trophy king salmon, this is where the community comes together to gear up, learn, and celebrate our shared fisheries.

Event Highlights

• 85+ Premier Exhibitor Booths: Explore a massive trade floor featuring the latest innovations in trolling gear, custom spoons and plugs, marine electronics, downriggers, rods, reels, and boats from top national brands and regional makers.

• World-Class Seminar Stage: Elevate your game with presentations from legendary authors and tournament authorities—featuring headline speaker Captain Dan Keating breaking down advanced strategies on targeting trophy King Salmon.

• Conservation & Fishery Pavilion: Learn about the vital grassroots work of Salmon Unlimited, supporting local stocking programs, watershed health, and sustainable fishery management across the Great Lakes.

• Angler Community & Networking: Connect face-to-face with fellow captains, local fishing clubs, and industry experts who live and breathe the sport.

Get Involved

Be part of the region's most anticipated new fishing tradition at Festival Hall.

• [ Secure Your Tickets ] — Join us on the floor for exhibits and seminars.

• [ Become an Exhibitor ] — Showcase your products to hundreds of dedicated anglers across 85 available booths.

• [ View Speaker Schedule ] — Plan your day around masterclasses from top captains.